Clearfield

Content is Not King

You may have heard the phrase "Content is King". This can be in reference to website content or more often media content ( TV shows or movies). Some very large companies must agree with that philosophy. Comcast agreed in December to purchase NBC. Comcast wants to own the content (although I'm sure they could get by without MSNBC )

You have recently seen squabbling between Cablevision and HGTV and the Food Network. Cablevision blacked-out those 2 channels from their 3 million subscribers when contract negotiations broke down. I also recall a few years ago that Comcast and The Big Ten Network couldn't come to terms.

Sea Change is an idiom for a Broad Transformation drawn from a song in Shakespear's "The Tempest".

I don't have to tell you the Sea is Changing.

Newspapers are going bankrupt, cable companies are scrambling, telephone companies are offering video services, customers have choices (DVRs, HULU, AppleTV)...

Why is the way we get our content changing?

One word: Customers

Customers are deciding how and when.

It has always been and will always be: the Customer is King.

- Jim Pilgrim

Posted 02/19/10 5:46 PM by Admin